![]() ![]() It all begins with a classic crossroads moment. Now, in a memoir that's surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. But Knight, the man behind the swoosh, has always been a mystery. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. ![]() In this age of start-ups, Knight's Nike is the gold standard, and its swoosh is more than a logo. Today, Nike's annual sales top $30 billion. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. ![]() Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. NEW YORK TIMES BESTSELLER In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. ![]()
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